About


At JSR Associates, our portfolio in healthcare and life science communications speaks volumes.

We have specialized experience in the science and markets behind the life science and healthcare industry. We work with strategic partners across the globe as we strive to deliver the most effective life science communications programs in the world.

We communicate your story using our experience, broad industry background, innate skills, and incessant curiosity.

Leadership


Joann Sandone Reed


Joann Sandone Reed

Founder, Chief Executive Officer
JSR Associates
Email: jsreed@jsrassociates.com

Joann Reed has more than 30 years of experience in life science and healthcare marketing, communications, and management. She is also an online communications innovator, popular blogger, and entrepreneur.

Before establishing JSR Associates in 1991, she held executive positions in healthcare public relations and marketing with organizations such as the Healthcare Association of New York State and the Lawrence Insurance Group.

Joann is a resourceful and experienced leader adept at implementing high-profile, thoughtful, and creative public relations programs within the life sciences industry. She translates the science into language that resonates with broad audiences by working closely with researchers, compassionately with patients, and proactively with the media.

A popular presenter at industry conferences, Joann has published articles and numerous white papers. As comfortable on skis in the Alps or the Adirondacks as she is in New York City or Berlin, Joann has a broad view and a razor sharp focus on getting the job done now.

Joann attended the Universität Marburg, Marbug/Lahn Germany and Juniata College in Pennsylvania, United States, where she completed her Bachelor of Arts degree in Communications and German Literature




Anne Gutmann

Director, Graphic Arts
JSR Associates

Anne Gutmann grew up exploring the Adirondack Mountains of Northern New York where she developed an appreciation for the natural beauty of her surroundings and an interest in the way the world works.

As an undergraduate, Anne first enrolled as an art major but soon switched to studying physics and materials science after a group of her fellow students decided to throw lunch trays off a bell tower as part of an art project. Anne thought this was wasteful and not at all artistic but thought it would, however, be fun to learn about the laws that governed the tray’s trajectory and fracture mechanics.

Happily, after completing a master’s degree in biomechanics at Cornell, Anne discovered the University of California Santa Cruz science illustration program. The science illustration program emphasized the importance of both aesthetic beauty and scientific accuracy. Hard work and attention to detail were rewarded. No one threw lunch trays.

Anne is an experienced illustrator and designer for both print and web applications. She specializes in translating complex scientific concepts into understandable and attractive graphics.

Selected Clients

  • Adirondack North Country Association, Saranac Lake, New York
  • Adirondack Sports Commission, Lake Placid, New York
  • Beike Biotech International, Shenzhen, China
  • Champlain Valley Vascular Surgery, Plattsburgh, New York
  • Harvard University Press, Cambridge, MA
  • Pearson Health Science, United Kingdom and New Jersey
  • Springer-Verlag, New York, NY
  • Trudeau Institute, Saranac Lake, NY
  • Healthcare Association of New York State
  • Trudeau Health System

  • Wild Center: Natural History Museum of the Adirondacks, Tupperlake, NY
  • Casino Reinvestment Authority, Atlantic City, New Jersey
  • Electronic Publishing Services, Durham, NC
  • Center for Agroecology & Sustainable Food Systems, Santa Cruz, CA
  • Bartok Society, Saranac Lake, NY
  • Greenprints: the weeder’s digest, Fairview, NC
  • Paul Smith’s College, Paul Smith’s, NY